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Core Web Vitals: A Comprehensive Guide to Optimizing Your Website for User Experience
In the ever-evolving realm of digital marketing, one aspect remains constant: the importance of providing a seamless and engaging user experience…
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How to stop ChatGPT from crawling your website: A guide for publishers
In the age of artificial intelligence (AI), it is more important than ever for publishers to protect their content. One way to do this is to prevent AI…
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Microsoft pubCenter: A New Hope for Small Publishers
Small publishers have long faced challenges when monetizing their websites. Google AdSense has been a popular choice for many years, but it can be…
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Google Ad Manager vs. AdMob. Which One is Better for App Publishers?
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Google AdSense to Update Revenue Share Structure and Move to Per-Impression Payments
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Publisher Provided Signals: Unlocking the Potential of First-Party Data in Advertising
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Google Ads Shifts to Real-Time Bidding: What Publishers Need to Know
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How to stop ChatGPT from crawling your website: A guide for publishers
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Publishers scramble to make ends meet in Q4
Despite being a traditionally strong revenue period, Q4 2023 has been a disappointment for publishers. Revenue performance has fallen short of…
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Google AdSense to Update Revenue Share Structure and Move to Per-Impression Payments
Google AdSense is making two major changes that will affect how publishers earn money from their ad space: Updating the AdSense revenue share structure…
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Publisher Provided Signals: Unlocking the Potential of First-Party Data in Advertising
Publisher Provided Signals (PPS) are a powerful tool that publishers can use to leverage their first-party data in the programmatic advertising…
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6 Ways to Get More Traffic to Your Website
In today's digital world, there are more ways than ever to get more traffic to your website. But with so many different options available, it can be…
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Google Ads Shifts to Real-Time Bidding: What Publishers Need to Know
Google Ads is moving primarily to real-time bidding auctions on October 31, 2023. This means that Google Ads will no longer respond to multiple calls in…
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Waterfall vs. Bidding Calls: Which Ad Serving Method Reigns Supreme in the Digital Advertising Industry?
Waterfall and bidding calls are two different methods of ad serving in the digital advertising industry. In the waterfall model, publishers offer their…
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AdMob vs. AdSense: Which One is Right for You?
If you're a publisher looking to monetize your content, you've probably heard of Google AdMob and Google AdSense. Both platforms allow you to earn money…
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