How to Create Audience Segments in Google Ad Manager

Audience segments are a powerful way to target your ads to specific groups of users. By creating audience segments, you can ensure that your ads are seen by the people who are most likely to be interested in them.

To create an audience segment in Google Ad Manager, you will need to do the following:

1. Go to the Audiences page in Ad Manager.
2. Click the Create Audience button.
3. Give your audience segment a name.
4. Select the type of audience segment you want to create.
5. Choose the criteria you want to use to define your audience segment.
6. Click the Create button.

Once you have created an audience segment, you can use it to target your ads. To do this, you will need to create an ad unit and select the audience segment you want to target.

Here are some tips for creating effective audience segments:

• Choose the right type of audience segment. There are three types of audience segments: Predefined, Custom, and Lookalike. Predefined audience segments are based on Google's data. Custom audience segments are based on your own data. Lookalike audience segments are based on a predefined audience segment.
• Choose the right criteria. When you are creating a custom audience segment, you will need to choose the criteria you want to use to define your audience segment. You can choose from a variety of criteria, such as demographics, interests, and behavior.
• Test your audience segments. Once you have created an audience segment, you should test it to make sure it is effective. To do this, you can create an ad unit and target it to your audience segment. Then, you can track the performance of your ads to see if they are reaching the people you want them to reach.

Creating audience segments is a powerful way to target your ads to specific groups of users. By following these tips, you can create effective audience segments that will help you reach your target audience.