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6 Ways to Get More Traffic to Your Website
In today's digital world, there are more ways than ever to get more traffic to your website. But with so many different options available, it can be…
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Ad.Wiki
Google Ads Shifts to Real-Time Bidding: What Publishers Need to Know
Google Ads is moving primarily to real-time bidding auctions on October 31, 2023. This means that Google Ads will no longer respond to multiple calls in…
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Ad.Wiki
Waterfall vs. Bidding Calls: Which Ad Serving Method Reigns Supreme in the Digital Advertising Industry?
Waterfall and bidding calls are two different methods of ad serving in the digital advertising industry. In the waterfall model, publishers offer their…
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Ad.Wiki
August 2023
AdMob vs. AdSense: Which One is Right for You?
If you're a publisher looking to monetize your content, you've probably heard of Google AdMob and Google AdSense. Both platforms allow you to earn money…
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Ad.Wiki
Amazon Quietly Builds Publisher-Focused Ad Product Team to Grow Ad Business
Amazon is quietly building a new team to develop its own supply-side platform (SSP) for its own properties. This move is a sign of Amazon's growing…
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Ad.Wiki
Will AI Content Sites Be Hit With Google AdSense Policy Violations?
In recent years, there has been a growing trend of websites using artificial intelligence (AI) to generate content. This has raised concerns among some…
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Ad.Wiki
July 2023
How to Increase Your Ad Revenue by Improving Viewability
Ad viewability is a measure of how visible ads are to users on a publisher's website or app. For an ad to be considered "viewable," it must meet certain…
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Ad.Wiki
Google Certified Publishing Partner (GCPP) vs. Google Multiple Customer Management Partner (MCM)
Google offers two levels of certification for companies that help publishers manage their ad inventory: Google Certified Publishing Partner (GCPP) and…
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Ad.Wiki
How AI is Changing the Advertising Industry
The advertising industry is constantly evolving, and artificial intelligence (AI) is one of the most disruptive technologies to hit the industry in…
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Ad.Wiki
June 2023
May 2023
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