What is First Look Pricing in Ad Manager?

First Look Pricing is a feature in Google Ad Manager that allows publishers to give select advertisers or brands early access to their inventory. This means that these advertisers or brands will have the opportunity to bid on your inventory before it is made available to the open market.

First Look Pricing can be a great way to increase your ad revenue. By giving select advertisers or brands early access to your inventory, you can ensure that you are getting the best possible price for your ads.

To use First Look Pricing, you will need to create a First Look pricing rule. This rule will allow you to specify which advertisers or brands will have early access to your inventory, as well as the minimum price that you are willing to accept.

Once you have created a First Look pricing rule, it will be applied to all of your inventory that is eligible for First Look. This means that when an advertiser or brand places a bid on your inventory, they will be able to see if they have been granted First Look access. If they have been granted First Look access, they will be able to place a bid before any other advertisers or brands.

First Look Pricing is a great way to increase your ad revenue. If you are looking for a way to get the best possible price for your ads, then you should consider using First Look Pricing.

Here are some of the benefits of using First Look Pricing:

• Increased ad revenue: First Look Pricing can help you to increase your ad revenue by giving select advertisers or brands early access to your inventory. This means that you can ensure that you are getting the best possible price for your ads.
• Improved targeting: First Look Pricing can help you to improve your targeting by allowing you to specify which advertisers or brands will have early access to your inventory. This means that you can ensure that your ads are being seen by the people who are most likely to be interested in them.
• Increased control: First Look Pricing gives you more control over your ad inventory. By creating First Look pricing rules, you can specify which advertisers or brands will have early access to your inventory, as well as the minimum price that you are willing to accept. This gives you more control over how your ad inventory is used and how much money you can earn from it.

If you are looking for a way to increase your ad revenue, improve your targeting, and gain more control over your ad inventory, then you should consider using First Look Pricing.