Google Certified Publishing Partner (GCPP) vs. Google Multiple Customer Management Partner (MCM)
Google offers two levels of certification for companies that help publishers manage their ad inventory: Google Certified Publishing Partner (GCPP) and Google Multiple Customer Management Partner (MCM).
What is a GCPP?
A GCPP is Google's highest level of publishing partner. To become a GCPP, a company must meet a rigorous set of criteria, including:
- A high viewability score
- A sustainable growth score
- A high Ads.txt score
- A high quality score
- A low spam score
GCPPs also have to pass a series of product certification exams. These exams cover a wide range of topics, including Google AdSense, Google Ad Exchange, and Google Ad Manager.
What is an MCM?
An MCM is a Google-authorized company that helps publishers manage their ad inventory. To become an MCM, a company must meet certain criteria, including:
- Ad fraud protection
- A minimal amount of policy violations
- A certain level of revenue
MCMs do not have to pass product certification exams. However, they are required to follow Google's advertising policies and guidelines.
What are the benefits of working with a GCPP?
There are several benefits to working with a GCPP. First, GCPPs have a proven track record of success. They have helped publishers to increase their ad revenue, improve their viewability scores, and reduce their spam levels.
Second, GCPPs have access to Google's latest ad technology. They can help publishers to take advantage of new features and tools that can help them to improve their ad performance.
Third, GCPPs offer a high level of support. They have dedicated teams of experts who can help publishers with everything from setting up their ad accounts to troubleshooting problems.
What are the benefits of working with an MCM?
There are also several benefits to working with an MCM. First, MCMs can help publishers to access Google's ad inventory. This can help publishers to reach a wider audience and increase their ad revenue.
Second, MCMs can help publishers to manage their ad inventory more efficiently. They can help publishers to optimize their ad placements and ensure that they are getting the most out of their ad space.
Third, MCMs can offer a variety of other services to publishers, such as ad serving, reporting, and analytics.
Which is right for you?
The best way to decide whether to work with a GCPP or an MCM is to consider your specific needs. If you are a large publisher with a high volume of ad traffic, then a GCPP may be a good option for you. GCPPs can offer you the highest level of support and access to the latest ad technology.
If you are a smaller publisher with a lower volume of ad traffic, then an MCM may be a good option for you. MCMs can still offer you a high level of support and access to Google's ad inventory.
Ultimately, the best way to decide is to get quotes from both GCPPs and MCMs and compare their services and pricing.
Conclusion
Both GCPPs and MCMs can offer publishers valuable services. The best way to decide which is right for you is to consider your specific needs and get quotes from both types of partners.
