Open Bidding: How to Increase Revenue and Improve User Experience
What is Open Bidding?
Open Bidding is a feature in Google Ad Manager that allows publishers to invite third-party demand partners to compete for their ad inventory in a single auction. This auction is conducted in real time, and the winning bid is the one that is displayed to the user.
Open Bidding offers a number of advantages over traditional ad serving methods. First, it allows publishers to get the most out of their ad inventory by giving all of their demand partners a fair chance to bid. Second, it can help to improve the user experience by reducing the number of ad requests that are sent to the user's device. Third, it can simplify the ad serving process for publishers by eliminating the need to manage multiple ad servers.
How does Open Bidding work?
Open Bidding works by using a server-to-server integration between Google Ad Manager and the publisher's demand partners. When a user visits a publisher's website or app, Ad Manager sends an ad request to the publisher's demand partners. Each demand partner then submits a bid for the ad inventory, and the winning bid is displayed to the user.
The Open Bidding auction is conducted in real time, which means that the winning bid is determined before the ad is displayed to the user. This ensures that the user always sees the ad that is most relevant to them, and it also helps to improve the overall user experience.
How to set up Open Bidding in Google Ad Manager
To set up Open Bidding in Google Ad Manager, you will need to do the following:
- Create a new yield group.
- Invite your demand partners to the auction.
- Configure your ad units.
Once you have completed these steps, Open Bidding will be enabled for your website or app.
Benefits of using Open Bidding
There are a number of benefits to using Open Bidding, including:
- Increased revenue: Open Bidding can help you to increase your revenue by giving all of your demand partners a fair chance to bid on your ad inventory.
- Improved user experience: Open Bidding can help to improve the user experience by reducing the number of ad requests that are sent to the user's device.
- Simplified ad serving: Open Bidding can simplify the ad serving process for publishers by eliminating the need to manage multiple ad servers.
How to get started with Open Bidding
To get started with Open Bidding, you can visit the Google Ad Manager documentation: https://support.google.com/admanager/answer/7128453?hl=en. The documentation provides step-by-step instructions on how to set up Open Bidding for your website or app.
Conclusion
Open Bidding is a powerful tool that can help publishers to increase their revenue and improve the user experience. If you are not already using Open Bidding, I encourage you to learn more about it and consider implementing it for your website or app.
