What is OutOfPage ad unit in Ad Manager?

An OutOfPage ad unit is a type of ad unit in Google Ad Manager that can be used to display ads outside of the main content area of a web page. OutOfPage ads can be used to display a variety of different types of content, including text, images, videos, and interactive elements.

Benefits of using OutOfPage ad units

There are a number of benefits to using OutOfPage ad units, including:

• Increased visibility: OutOfPage ads can be displayed outside of the main content area of a web page, which means that they are more likely to be seen by users.
• Improved engagement: OutOfPage ads can be used to engage users with interactive content, such as videos or games.
• Increased click-through rates (CTRs): OutOfPage ads can be used to increase CTRs by targeting users who are more likely to be interested in the advertised product or service.

How to traffic campaigns to OutOfPage ad units

To traffic campaigns to OutOfPage ad units, you will need to create a new ad unit in Google Ad Manager and select the "OutOfPage" ad unit type. You will then need to specify the targeting options for your campaign, such as the audience, the placement, and the budget.

Once you have created your campaign, you will need to generate the ad tags and add them to your website. You can generate ad tags using the Google Ad Manager UI or the Google Publisher Tag (GPT).

Conclusion

OutOfPage ad units can be a valuable tool for publishers who want to increase the visibility, engagement, and CTRs of their ads. By following the tips in this article, you can start using OutOfPage ad units to improve the performance of your campaigns.

Here are some additional tips for using OutOfPage ad units:

• Use high-quality creative: The creative that you use for your OutOfPage ads is important. Make sure that your creative is high-quality and relevant to the audience that you are targeting.
• Target the right audience: When you are targeting your OutOfPage ads, it is important to target the right audience. You can use Google Ad Manager's targeting options to target users who are more likely to be interested in the advertised product or service.
• Use a variety of ad formats: You can use a variety of different ad formats for your OutOfPage ads, including text, images, videos, and interactive elements. Experiment with different ad formats to see which ones perform best for your audience.
• Track your results: It is important to track the results of your OutOfPage ad campaigns so that you can see what is working and what is not. You can use Google Analytics to track the performance of your campaigns.