Google Ad Manager vs. AdMob. Which One is Better for App Publishers?
AdMob and Google Ad Manager are both popular platforms for monetizing mobile apps, but they have some key differences that make them better suited for different types of developers and app publishers. In this article, we will take a closer look at AdMob and Google Ad Manager, compare their features, and help you determine which one is the best fit for your needs.
AdMob is a mobile advertising platform that was acquired by Google in 2010. It allows developers and app publishers to monetize their mobile apps through in-app advertising. AdMob provides a wide range of ad formats, including interstitials, banners, and native ads, which can be integrated into the app using a simple SDK. AdMob also offers a variety of targeting options, such as location and device type, to help advertisers reach the right audience. Additionally, AdMob provides detailed analytics and reporting tools to help developers and app publishers optimize their ad revenue.
Google Ad Manager, on the other hand, is a platform for managing and monetizing digital ad inventory. It is designed for publishers and app developers who want to monetize their inventory across multiple platforms, including mobile apps, web pages, and video. Google Ad Manager provides a wide range of ad formats, including display, video, and native ads, and it supports multiple ad networks and exchanges. It also provides detailed analytics and reporting tools to help publishers and app developers optimize their ad revenue.
One of the main differences between AdMob and Google Ad Manager is their focus. AdMob is primarily focused on mobile app monetization, whereas Google Ad Manager is geared towards monetizing digital ad inventory across multiple platforms. This means that AdMob is better suited for developers and app publishers who want to monetize their mobile apps, while Google Ad Manager is a better fit for publishers and app developers who want to monetize their inventory across multiple platforms.
Another key difference is the targeting options. AdMob provides a wide range of targeting options, including location and device type, which can help advertisers reach the right audience. Google Ad Manager, on the other hand, offers less targeting options, but it supports multiple ad networks and exchanges, which allows publishers and app developers to access a wider range of ad inventory.
In terms of pricing, AdMob is free to use, while Google Ad Manager charges a fee based on the ad revenue generated. This means that AdMob is a better fit for developers and app publishers who are just starting out and want to monetize their apps without incurring any costs. Google Ad Manager, on the other hand, is better suited for publishers and app developers who are generating significant ad revenue and want to optimize their inventory across multiple platforms.
In conclusion, AdMob and Google Ad Manager are both excellent platforms for monetizing mobile apps and digital ad inventory. AdMob is a great choice for developers and app publishers who want to monetize their mobile apps and don't want to incur any costs, while Google Ad Manager is a better fit for publishers and app developers who want to monetize their inventory across multiple platforms and are generating significant ad revenue. Ultimately, the best platform for you will depend on your specific needs and goals.
