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How to Increase Your Ad Revenue by Improving Viewability
Ad viewability is a measure of how visible ads are to users on a publisher's website or app. For an ad to be considered "viewable," it must meet certain criteria, such as being displayed on at least 50% of the screen for at least one second (for display ads) or two seconds (for video ads).
Viewability is important because it helps to ensure that advertisers are only paying for ads that are actually seen by users. This is important for both publishers and advertisers, as it helps to ensure that both parties are getting a fair deal.
What is Considered as Viewable Impressions?
A viewable impression is an ad that meets the criteria for viewability. This means that the ad was displayed on at least 50% of the screen for at least one second (for display ads) or two seconds (for video ads).
Viewable impressions are important because they are used to measure the effectiveness of ad campaigns. Advertisers want to know that their ads are being seen by users, and viewable impressions provide a way to measure this.
How Publishers Can Increase Their Ad Viewability
There are a number of things that publishers can do to increase their ad viewability. Some of these include:
Using high-quality ad units: Publishers should use ad units that are well-designed and visually appealing. This will help to ensure that ads are more likely to be seen by users.
Placing ads in the right places: Publishers should place ads in places where they are likely to be seen by users. This could include placing ads above the fold, or in areas where users are likely to scroll to.
Optimizing ad loading: Publishers should optimize ad loading so that ads load quickly and smoothly. This will help to ensure that ads are more likely to be seen by users before they scroll past them.
Using ad blockers: Publishers can use ad blockers to prevent users from blocking ads. This will help to ensure that ads are more likely to be seen by users.
How Ad Viewability Can Affect Revenue
Ad viewability can have a direct impact on publisher revenue. A high ad viewability rate means that publishers are more likely to be paid for their ads. This is because advertisers are only willing to pay for ads that are actually seen by users.
Increasing ad viewability can lead to a significant increase in publisher revenue. For example, a study by Google found that increasing video ad viewability from 50% to 90% can result in over 80% in revenue uplift.
Ad viewability is an important metric for both publishers and advertisers. By increasing their ad viewability, publishers can increase their revenue and improve the effectiveness of their ad campaigns.
Here are some additional tips for improving ad viewability:
Use ad units that are the appropriate size for your website or app.
Place ads in areas where users are likely to see them.
Avoid placing ads in areas where users are likely to scroll past them.
Use ad blockers to prevent users from blocking ads.
Monitor your ad viewability regularly and make changes as needed.
By following these tips, publishers can improve their ad viewability and increase their revenue.