How to Choose the Right Ad Tech Partner to Protect Your Brand
As a publisher, you know that your brand is your most valuable asset. You've worked hard to build a reputation for trust and quality, and you don't want anything to jeopardize that. That's why it's so important to choose the right advertising technology partner.
The wrong partner can expose your brand to a number of risks, including:
Brand safety: This is the risk that your brand will be associated with inappropriate or offensive content. For example, your ads could appear next to content that is violent, sexual, or hateful.
Fraud: This is the risk that your ads will be served to bots or fake traffic. This can lead to wasted ad spend and a decline in your website's traffic and engagement.
Security: This is the risk that your website or ad inventory could be hacked. This could lead to the theft of your data or the disruption of your business.
To mitigate these risks, it's important to choose an advertising technology partner that has a strong track record of brand safety, fraud prevention, and security. Here are a few things to look for when evaluating a potential partner:
Transparency: A good partner will be transparent about their policies and procedures. They will be able to explain how they protect your brand and your data.
Security: A good partner will have strong security measures in place to protect your website and ad inventory from hackers.
Fraud prevention: A good partner will use a variety of fraud prevention measures to ensure that your ads are only served to real people.
Brand safety: A good partner will have a strong understanding of brand safety and will work to ensure that your ads are never associated with inappropriate or offensive content.
By choosing a partner that meets these criteria, you can help to ensure that your brand is protected from the risks associated with advertising.
Here are a few additional tips for choosing the right advertising technology partner:
Do your research: Before you choose a partner, take some time to research their reputation and track record. Read reviews from other publishers and ask for recommendations from trusted colleagues.
Get multiple quotes: Don't just go with the first partner you come across. Get quotes from several different partners so that you can compare prices and services.
Negotiate the terms: Once you've chosen a partner, don't be afraid to negotiate the terms of your contract. Make sure that you're comfortable with the fees, the services that are being offered, and the level of support that will be provided.
By following these tips, you can help to ensure that you choose the right advertising technology partner for your needs.