Taboola vs Outbrain vs RevContent vs MGID

Taboola, Outbrain, Revcontent, and MGID are three of the leading native ad networks in the world. They all offer a variety of features and benefits to publishers, but there are some key differences between them.

Taboola

Taboola is a native advertising platform that helps publishers monetize their content by showing relevant, engaging ads to their readers. Taboola's ads are designed to look and feel like the surrounding content, so readers are more likely to click on them. Taboola has a large network of publishers, including some of the biggest names in the world, such as CNN, The New York Times, and Forbes.

Outbrain

Outbrain is another native advertising platform that helps publishers monetize their content. Outbrain's ads are also designed to look and feel like the surrounding content, and they are shown on a variety of different websites, including news sites, blogs, and e-commerce sites. Outbrain has a large network of publishers, and it offers a variety of different ad formats, so publishers can choose the format that best suits their needs.

RevContent

RevContent is a native advertising platform that focuses on quality over quantity. RevContent's ads are hand-picked by a team of editors, and they are only shown on high-quality websites. RevContent also offers a variety of different targeting options, so advertisers can reach their target audience more effectively.

MGID

MGID is a native advertising platform that offers a wide range of ad formats, including in-feed, out-stream, and promoted listings. MGID also has a strong focus on reach, and its ads are displayed on a wide variety of websites. MGID is a good option for publishers who want to reach a large audience with their ads.

Which one is right for you?

The best native advertising platform for you will depend on your specific needs and goals. If you are looking for a platform with a large network of publishers and a variety of different ad formats, Taboola or Outbrain are good options. If you are looking for a platform with a focus on quality, RevContent is a good option. And if you are looking for a platform with a wide reach, MGID is a good option.

Here is a more detailed comparison of the four platforms:

Taboola

• Pros:

  • Large network of publishers

  • Variety of ad formats

  • Easy to use platform

• Cons:

  • Some publishers have complained about low quality ads

Outbrain

• Pros:

  • Large network of publishers

  • Variety of ad formats

  • Easy to use platform

• Cons:

  • Some publishers have complained about low quality ads

RevContent

• Pros:

  • Focus on quality

  • High engagement rates

  • Easy to use platform

• Cons:

  • Can be expensive

  • Reach is not as large as Taboola or Outbrain

MGID

• Pros:

  • Wide reach

  • Good targeting options

  • Easy to use platform

• Cons:

  • Some publishers have complained about low quality ads

  • Not as established as Taboola or Outbrain

Ultimately, the best way to decide which native ad network is right for you is to try them all out and see which one performs best for your website.