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What is PAL SDK?

Ad Wiki

May 16, 2023 — 1 min read

The Programmatic Access Libraries (PAL) are lightweight SDKs that provide discrete access to targeting signals for Google Ad Manager programmatic ads. PAL SDKs are available for Android, iOS, and HTML5.

The PAL SDKs allow developers to request programmatic inventory from Google Ad Manager and to track ad impressions and clicks. The SDKs also provide access to targeting signals, such as user demographics and interests, which can be used to improve the targeting of programmatic ads.

To use the PAL SDKs, developers must first create a Google Ad Manager account and obtain a publisher ID. Once they have a publisher ID, they can download the PAL SDK for their platform and integrate it into their app.

Once the PAL SDK is integrated, developers can start requesting programmatic inventory and tracking ad impressions and clicks. They can also use the targeting signals provided by the SDK to improve the targeting of their programmatic ads.

The PAL SDKs are a powerful tool that can help developers improve the monetization of their apps. By using the PAL SDKs, developers can request programmatic inventory, track ad impressions and clicks, and use targeting signals to improve the targeting of their programmatic ads.

Here are some of the benefits of using the PAL SDKs:

Improved monetization: The PAL SDKs can help developers improve the monetization of their apps by providing access to programmatic inventory and by tracking ad impressions and clicks.
Enhanced targeting: The PAL SDKs provide access to targeting signals, such as user demographics and interests, which can be used to improve the targeting of programmatic ads.
Easy to use: The PAL SDKs are easy to use and integrate into apps.
Scalable: The PAL SDKs are scalable and can be used to support a large number of requests.

If you are a developer looking for a way to improve the monetization of your apps, then the PAL SDKs are a great option. The PAL SDKs are easy to use, scalable, and provide access to a variety of features that can help you improve the monetization of your apps.

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