Everything You Need to Know About TikTok Ads

TikTok has over a billion active users and growing. An unsaturated platform with exponential user growth and high engagement. Impressions between $1-5 on average (~1/5th the price of Facebook).

Everything You Need to Know About TikTok Ads

TikTok is a lucrative avenue that people aren't paying enough attention to, and much of the business world does not yet even test TikTok ads.

The 3 things every advertiser needs to know about TikTok ads

For your TikTok marketing to be effective, you need to understand user behavior—how and why people use TikTok.

1. Why people use TikTok

TikTok is primarily used for entertainment. It therefore has very little buyer intent.

2. How to incorporate it into your growth strategy

TikTok might be a helpful platform for businesses selling visual products with broad appeal or those targeting Gen Z.

3. It's all about the creative

TikTok is not a technical media system, it has everything to do with your content.

How much do TikTok ads cost?

The TikTok ad platform requires an ad spend of at least $20 per day but recommends spending 20x your CPA goal.

Types of TikTok ads

There are two main TikTok ad formats in self-serve ad accounts:

  • In-feed ads
  • Spark ads.

Try to AB test both in-feed ads and Spark ads to see which format performs best for you.

TikTok In-feed video ads

In-feed ads are the main ad format on TikTok. They’re auction-enabled and appear in the For You feed, in between the organic posts.

  1. Sponsored tag: Ads feature a “Sponsored” tag in the bottom left-hand corner of the screen, above the music track.
  2. Call to action: CTA button is visible after three seconds.

TikTok Spark ads

Spark ads are similar to boosted posts or "whitelisted" ads on Facebook. Your ad looks like it's coming from an influencer, but it's coming from your ads account.

Unlike regular boosted posts (when, for instance, companies pay to amplify their organic content on Facebook), Spark ads function just like ads. They serve through TikTok's ad auction. You retain full audience targeting and optimization abilities, and performance is tracked through your TikTok Ads Manager.

Spark ads can drive the highest conversions. They help make ads look more organic and look natural, which is the key to success on TikTok.


What ad placements should you use?

TikTok has three ad placement options. Depending on the countries you do business in, you have the option to place ads on TikTok, Pangle, and News App.

Each ad placement has different creative and style specifications so to keep things simple and spend less time on creating a different creative for each placement we recommend to stick with the TikTok app ads and select the first option.

Read TikTok's documentation for more information on placements and available locations.

Thanks friends and I hope you learned some basics about TikTok advertising.

Until next time,

Read more