News
Publisher Provided Signals (PPS) are a powerful tool that publishers can use to leverage their first-party data in the programmatic advertising ecosystem. PPS allow publishers to tag specific content and audiences in bid requests, enriching the auction process and helping buyers to deliver more relevant ads to users. What are
News
In today's digital world, there are more ways than ever to get more traffic to your website. But with so many different options available, it can be difficult to know where to start. Here are six ways to get more traffic to your website: 1. Use AI-powered content
News
Google Ads is moving primarily to real-time bidding auctions on October 31, 2023. This means that Google Ads will no longer respond to multiple calls in mediation. What is real-time bidding? Real-time bidding is a programmatic advertising method in which advertisers compete in real-time for the opportunity to display their
News
Waterfall and bidding calls are two different methods of ad serving in the digital advertising industry. In the waterfall model, publishers offer their inventory to ad networks in a predetermined order, and the ad networks bid on impressions in sequence instead of real-time bidding (RTB), where they bid simultaneously. This
News
If you're a publisher looking to monetize your content, you've probably heard of Google AdMob and Google AdSense. Both platforms allow you to earn money by displaying ads on your website or app, but they have different features and benefits. In this blog post, we'
News
Amazon is quietly building a new team to develop its own supply-side platform (SSP) for its own properties. This move is a sign of Amazon's growing ambition in the advertising space, and it could pose a threat to Google's dominance in the market. An SSP is
News
In recent years, there has been a growing trend of websites using artificial intelligence (AI) to generate content. This has raised concerns among some publishers and advertisers about whether these AI content sites will be hit with Google AdSense policy violations. Google AdSense is a program that allows publishers to
News
Ad viewability is a measure of how visible ads are to users on a publisher's website or app. For an ad to be considered "viewable," it must meet certain criteria, such as being displayed on at least 50% of the screen for at least one second
News
Google offers two levels of certification for companies that help publishers manage their ad inventory: Google Certified Publishing Partner (GCPP) and Google Multiple Customer Management Partner (MCM). What is a GCPP? A GCPP is Google's highest level of publishing partner. To become a GCPP, a company must meet
News
The advertising industry is constantly evolving, and artificial intelligence (AI) is one of the most disruptive technologies to hit the industry in recent years. AI is being used to automate tasks, personalize ads, and measure results in ways that were never before possible. As AI continues to develop, it is
News
What is Open Bidding? Open Bidding is a feature in Google Ad Manager that allows publishers to invite third-party demand partners to compete for their ad inventory in a single auction. This auction is conducted in real time, and the winning bid is the one that is displayed to the
News
Adaptive banner ads are a type of ad that can automatically adjust their size and appearance to fit any screen. This makes them ideal for publishers who want to ensure that their ads look good on all devices, including smartphones, tablets, and computers. Adaptive banner ads are created using the