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Amazon is quietly building a new team to develop its own supply-side platform (SSP) for its own properties. This move is a sign of Amazon's growing ambition in the advertising space, and it could pose a threat to Google's dominance in the market. An SSP is
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In recent years, there has been a growing trend of websites using artificial intelligence (AI) to generate content. This has raised concerns among some publishers and advertisers about whether these AI content sites will be hit with Google AdSense policy violations. Google AdSense is a program that allows publishers to
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Ad viewability is a measure of how visible ads are to users on a publisher's website or app. For an ad to be considered "viewable," it must meet certain criteria, such as being displayed on at least 50% of the screen for at least one second
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Google offers two levels of certification for companies that help publishers manage their ad inventory: Google Certified Publishing Partner (GCPP) and Google Multiple Customer Management Partner (MCM). What is a GCPP? A GCPP is Google's highest level of publishing partner. To become a GCPP, a company must meet
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The advertising industry is constantly evolving, and artificial intelligence (AI) is one of the most disruptive technologies to hit the industry in recent years. AI is being used to automate tasks, personalize ads, and measure results in ways that were never before possible. As AI continues to develop, it is
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What is Open Bidding? Open Bidding is a feature in Google Ad Manager that allows publishers to invite third-party demand partners to compete for their ad inventory in a single auction. This auction is conducted in real time, and the winning bid is the one that is displayed to the
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Adaptive banner ads are a type of ad that can automatically adjust their size and appearance to fit any screen. This makes them ideal for publishers who want to ensure that their ads look good on all devices, including smartphones, tablets, and computers. Adaptive banner ads are created using the
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An OutOfPage ad unit is a type of ad unit in Google Ad Manager that can be used to display ads outside of the main content area of a web page. OutOfPage ads can be used to display a variety of different types of content, including text, images, videos, and
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CPM, or cost per mille, is a common metric used to measure the cost of advertising. It is calculated by dividing the total cost of an ad campaign by the number of impressions served. For publishers, CPM is an important metric because it can help them to understand how much
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First Look Pricing is a feature in Google Ad Manager that allows publishers to give select advertisers or brands early access to their inventory. This means that these advertisers or brands will have the opportunity to bid on your inventory before it is made available to the open market. First
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Google AdSense is a popular advertising platform that allows publishers to earn money by displaying ads on their websites and blogs. There are a variety of ad formats available through AdSense, each with its own unique benefits and drawbacks. In this article, we will discuss the best performing Google AdSense
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The Programmatic Access Libraries (PAL) are lightweight SDKs that provide discrete access to targeting signals for Google Ad Manager programmatic ads. PAL SDKs are available for Android, iOS, and HTML5. The PAL SDKs allow developers to request programmatic inventory from Google Ad Manager and to track ad impressions and clicks.