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In today's digital advertising landscape, ad viewability has become an essential metric for publishers to consider. Ad viewability refers to the percentage of an ad that is actually seen by a user. In other words, it measures the effectiveness of an ad in being viewed by users. Publishers
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If you are a website owner or a blogger, you must have heard of Google AdSense - one of the most popular advertising networks. However, as an advertiser or a publisher, you must also know that AdSense is not the only option available in the market. There are several other
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The rise of mobile devices has transformed the advertising landscape. Today, publishers have more options than ever before when it comes to displaying ads on mobile devices. Two popular options are mobile web ads and AMP ads. In this article, we will explore the differences between these two ad formats
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In today's digital world, having a website is essential for any business, organization, or individual looking to establish a strong online presence. However, simply having a website is not enough; it needs to be of high quality to attract and retain visitors. Website quality is a critical factor
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Online advertising is an essential component of revenue generation for most websites, and ad units are an important tool for publishers to monetize their online presence. Advertisers, on the other hand, use ad units to promote their products and services to targeted audiences. OutOfPage ad units, also known as outstream
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As digital advertising continues to grow and evolve, it's important for professionals in the industry to stay connected and informed about the latest trends and best practices. Luckily, there are several ad ops communities available that provide a platform for digital advertising professionals to connect, share knowledge, and
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If you're running a WordPress website, you're probably aware of the importance of generating revenue through advertisements. While there are various ways to monetize your site, ads are one of the most popular and effective methods. However, managing ads on a WordPress site can be a
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Header bidding is an innovative approach to programmatic advertising that has revolutionized the way publishers sell their ad inventory. This technology has gained immense popularity in the digital advertising world over the last few years. It has become a game-changer for publishers as it has given them the ability to
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In the world of digital advertising, audience segmentation is a vital part of any successful monetization strategy. Ad Manager audience segmentation is a powerful tool that helps publishers improve their monetization efforts. By dividing audiences into distinct groups based on their demographics, behaviors, and interests, publishers can tailor their advertising
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Ad Manager 360 is a comprehensive ad management platform developed by Google. It is designed to meet the needs of large-scale publishers and businesses who need to manage a high volume of ads across multiple platforms. Ad Manager 360 provides advanced features and tools that go beyond the capabilities of
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Real-time bidding (RTB) is a process that allows advertisers to buy ad space on various websites and platforms through an auction in real-time. It enables advertisers to target their audience more precisely and achieve higher ROI (return on investment). OpenRTB is an open-source protocol that governs the way these auctions
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If you're a publisher looking to maximize your ad revenue, you've probably come across terms like ad RPM and page RPM. These are important metrics that can help you measure the effectiveness of your ad strategy and identify areas for improvement. In this article, we will