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Google Ads is moving primarily to real-time bidding auctions on October 31, 2023. This means that Google Ads will no longer respond to multiple calls in mediation. What is real-time bidding? Real-time bidding is a programmatic advertising method in which advertisers compete in real-time for the opportunity to display their
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Waterfall and bidding calls are two different methods of ad serving in the digital advertising industry. In the waterfall model, publishers offer their inventory to ad networks in a predetermined order, and the ad networks bid on impressions in sequence instead of real-time bidding (RTB), where they bid simultaneously. This
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If you're a publisher looking to monetize your content, you've probably heard of Google AdMob and Google AdSense. Both platforms allow you to earn money by displaying ads on your website or app, but they have different features and benefits. In this blog post, we'
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Amazon is quietly building a new team to develop its own supply-side platform (SSP) for its own properties. This move is a sign of Amazon's growing ambition in the advertising space, and it could pose a threat to Google's dominance in the market. An SSP is
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In recent years, there has been a growing trend of websites using artificial intelligence (AI) to generate content. This has raised concerns among some publishers and advertisers about whether these AI content sites will be hit with Google AdSense policy violations. Google AdSense is a program that allows publishers to
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Ad viewability is a measure of how visible ads are to users on a publisher's website or app. For an ad to be considered "viewable," it must meet certain criteria, such as being displayed on at least 50% of the screen for at least one second
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Google offers two levels of certification for companies that help publishers manage their ad inventory: Google Certified Publishing Partner (GCPP) and Google Multiple Customer Management Partner (MCM). What is a GCPP? A GCPP is Google's highest level of publishing partner. To become a GCPP, a company must meet
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The advertising industry is constantly evolving, and artificial intelligence (AI) is one of the most disruptive technologies to hit the industry in recent years. AI is being used to automate tasks, personalize ads, and measure results in ways that were never before possible. As AI continues to develop, it is
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What is Open Bidding? Open Bidding is a feature in Google Ad Manager that allows publishers to invite third-party demand partners to compete for their ad inventory in a single auction. This auction is conducted in real time, and the winning bid is the one that is displayed to the
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Adaptive banner ads are a type of ad that can automatically adjust their size and appearance to fit any screen. This makes them ideal for publishers who want to ensure that their ads look good on all devices, including smartphones, tablets, and computers. Adaptive banner ads are created using the
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An OutOfPage ad unit is a type of ad unit in Google Ad Manager that can be used to display ads outside of the main content area of a web page. OutOfPage ads can be used to display a variety of different types of content, including text, images, videos, and
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CPM, or cost per mille, is a common metric used to measure the cost of advertising. It is calculated by dividing the total cost of an ad campaign by the number of impressions served. For publishers, CPM is an important metric because it can help them to understand how much