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CPM, or cost per mille, is a common metric used to measure the cost of advertising. It is calculated by dividing the total cost of an ad campaign by the number of impressions served. For publishers, CPM is an important metric because it can help them to understand how much
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First Look Pricing is a feature in Google Ad Manager that allows publishers to give select advertisers or brands early access to their inventory. This means that these advertisers or brands will have the opportunity to bid on your inventory before it is made available to the open market. First
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Google AdSense is a popular advertising platform that allows publishers to earn money by displaying ads on their websites and blogs. There are a variety of ad formats available through AdSense, each with its own unique benefits and drawbacks. In this article, we will discuss the best performing Google AdSense
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The Programmatic Access Libraries (PAL) are lightweight SDKs that provide discrete access to targeting signals for Google Ad Manager programmatic ads. PAL SDKs are available for Android, iOS, and HTML5. The PAL SDKs allow developers to request programmatic inventory from Google Ad Manager and to track ad impressions and clicks.
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Audience segments are a powerful way to target your ads to specific groups of users. By creating audience segments, you can ensure that your ads are seen by the people who are most likely to be interested in them. To create an audience segment in Google Ad Manager, you will
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AdMob and Ad Manager are both Google products that help mobile app publishers monetize their apps. However, there are some key differences between the two platforms. AdMob is a self-service platform that is designed for small and medium-sized publishers. It is easy to set up and use, and it offers
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Google Ad Manager 360 is a comprehensive advertising management platform that helps publishers and advertisers maximize their revenue. It offers a wide range of features and benefits, including: * Advanced targeting capabilities: Ad Manager 360 allows publishers to target ads to specific audiences based on a variety of factors, such as
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Google Ad Exchange (AdX) is a premium ad marketplace that allows publishers to sell their ad inventory to advertisers directly. AdX is a highly competitive marketplace, and publishers must meet certain requirements in order to be eligible to participate. The following are the requirements for publishers to get their own
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Google Ad Manager is a powerful advertising platform that allows publishers to sell and manage their digital advertising inventory. One of the most popular features of Ad Manager is its ability to run video ads. In this blog post, we will walk you through the steps on how to run
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Taboola, Outbrain, Revcontent, and MGID are three of the leading native ad networks in the world. They all offer a variety of features and benefits to publishers, but there are some key differences between them. Taboola Taboola is a native advertising platform that helps publishers monetize their content by showing
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In the adult industry, advertising is essential for driving traffic and revenue. There are a number of different adult ad networks available, each with its own strengths and weaknesses. Here is a look at some of the top adult ad networks in 2023: 1. ExoClick ExoClick is a global adult
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As a publisher, you know that your brand is your most valuable asset. You've worked hard to build a reputation for trust and quality, and you don't want anything to jeopardize that. That's why it's so important to choose the right advertising