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Programmatic advertising is a growing trend in the advertising industry, as it offers a more efficient and cost-effective way of buying and selling advertising inventory. Programmatic advertising is an automated process of buying and selling advertising inventory through software platforms that use algorithms to make buying decisions in real-time. Ad
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In today's digital era, online advertising has become an integral part of business operations. Advertising managers and publishers are constantly on the lookout for new technologies and tools that can help them maximize their revenue and streamline their workflow. This is where Ad Manager 360 comes in. Ad
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Google Ad Exchange and AdSense are two popular advertising platforms that are widely used by website owners, publishers, and advertisers. While they are both owned by Google, they serve different purposes and have different features. In this article, we will explore the differences between Google Ad Exchange and AdSense, and
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In the world of digital advertising, there are a lot of different terms and acronyms that can be confusing for beginners. Two of the most important terms to understand are CPM and RPM. While they might sound similar, they are actually very different metrics that are used to measure different
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To traffic a CTV (Connected TV) campaign in Ad Manager, you can follow these general steps: 1. Create a new line item: From your Ad Manager account, create a new line item and select "Connected TV" as the inventory type. 2. Set targeting options: Choose the targeting options
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Every year, millions of people tune in to watch the biggest event in American football – the Super Bowl. But while the game itself is undoubtedly the main attraction, there's another aspect of the Super Bowl that's just as eagerly anticipated: the commercials. That's right,
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First party data refers to the information that a company collects about its customers and users through its own website, app, or other digital touchpoints. This data is usually collected through various methods, including sign-ups, purchases, and website interactions, and is considered to be the most valuable type of data
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Blogging has become a popular means of communication, sharing thoughts, opinions and ideas on the internet. With the rise of digital content and the need for businesses and individuals to have a strong online presence, the number of blogging platforms has increased dramatically. Choosing the right platform to blog can
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Ad placements and user interface design are critical components of any successful advertising campaign. They can make or break your ability to engage with your target audience and generate the results you're looking for. In this article, we will explore the best practices for ad placements and user
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AdMob and Google Ad Manager are both popular platforms for monetizing mobile apps, but they have some key differences that make them better suited for different types of developers and app publishers. In this article, we will take a closer look at AdMob and Google Ad Manager, compare their features,
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Organic click-through rate (CTR) is a metric that measures the number of clicks on your website's organic search results divided by the number of impressions (or how many times your website appears in search results). A high organic CTR is an important indicator of the effectiveness of your
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As the new year begins, many publishers may notice a drop in their CPM (cost per thousand impressions) rates. This can be a frustrating and confusing trend, but understanding the reasons behind it can help publishers make informed decisions about their ad strategy. One of the main reasons for a