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In the ever-evolving landscape of online advertising, video ads reign supreme. However, delivering these ads effectively requires a deeper understanding of the underlying technologies that make it all possible. Enter VAST and IMA tags, two crucial components that work in tandem to orchestrate seamless video ad experiences. VAST (Video Ad
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In today's dynamic media landscape, maximizing revenue per thousand impressions (RPM) is crucial for publishers to thrive. With declining cookie-based targeting and ever-evolving user preferences, staying ahead of the curve requires strategic innovation. This article explores effective strategies to elevate your RPM in 2024, equipping you with actionable
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In the ever-evolving world of Connected TV (CTV), app developers face the constant challenge of monetization. Traditional ad formats like banner ads and interstitials often fall short on the immersive CTV screen. This is where Google's Programmatic Access Libraries (PAL) SDK emerges as a game-changer, offering a targeted
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Are you a publisher dreading the annual Q1 ad rate slump? Fear not! This post equips you with the knowledge and strategies to navigate this dip and optimize your revenue. Understanding the Dip: A Historical Perspective Q1's ad rate drop isn't personal. It's an
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Feeling lost in the ever-evolving world of ad monetization? Struggling to navigate the complexities of Google's ad platforms like AdSense and Ad Manager? Worry not, publishers, for Google has a secret weapon in their arsenal: Google Certified Publishing Partners (GCPP)! ♀️♂️ But what exactly is GCPP, and why should
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Header Bidding is a revolutionary technology that allows publishers to maximize their ad revenue by simultaneously auctioning their ad inventory to multiple demand partners. However, deciding between Client-Side and Server-Side header bidding can be a challenging task. This comprehensive guide will help you understand the key differences between these two
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In the ever-evolving realm of digital marketing, one aspect remains constant: the importance of providing a seamless and engaging user experience. Google's Core Web Vitals, a set of three key metrics, serve as a compass for optimizing your website's performance and ensuring a positive user journey.
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In the age of artificial intelligence (AI), it is more important than ever for publishers to protect their content. One way to do this is to prevent AI bots from crawling your website and scraping your content. AI bots are computer programs that automatically browse the web to collect information.
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Small publishers have long faced challenges when monetizing their websites. Google AdSense has been a popular choice for many years, but it can be difficult to join, especially for new and smaller publishers. Microsoft's new pubCenter platform offers a more accessible and flexible alternative for small publishers, helping
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Despite being a traditionally strong revenue period, Q4 2023 has been a disappointment for publishers. Revenue performance has fallen short of expectations, forcing publishers to scramble to make ends meet. One anonymous media executive succinctly described the situation as "it sucks out there." To compensate for the shortfall,
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Google AdSense is making two major changes that will affect how publishers earn money from their ad space: 1. Updating the AdSense revenue share structure: Publishers will now receive 80% of the revenue after the advertiser platform takes its fee, whether that be Google's buy-side or third-party platforms.
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Publisher Provided Signals (PPS) are a powerful tool that publishers can use to leverage their first-party data in the programmatic advertising ecosystem. PPS allow publishers to tag specific content and audiences in bid requests, enriching the auction process and helping buyers to deliver more relevant ads to users. What are