News
Header Bidding is a revolutionary technology that allows publishers to maximize their ad revenue by simultaneously auctioning their ad inventory to multiple demand partners. However, deciding between Client-Side and Server-Side header bidding can be a challenging task. This comprehensive guide will help you understand the key differences between these two
News
In the ever-evolving realm of digital marketing, one aspect remains constant: the importance of providing a seamless and engaging user experience. Google's Core Web Vitals, a set of three key metrics, serve as a compass for optimizing your website's performance and ensuring a positive user journey.
News
In the age of artificial intelligence (AI), it is more important than ever for publishers to protect their content. One way to do this is to prevent AI bots from crawling your website and scraping your content. AI bots are computer programs that automatically browse the web to collect information.
News
Small publishers have long faced challenges when monetizing their websites. Google AdSense has been a popular choice for many years, but it can be difficult to join, especially for new and smaller publishers. Microsoft's new pubCenter platform offers a more accessible and flexible alternative for small publishers, helping
News
Despite being a traditionally strong revenue period, Q4 2023 has been a disappointment for publishers. Revenue performance has fallen short of expectations, forcing publishers to scramble to make ends meet. One anonymous media executive succinctly described the situation as "it sucks out there." To compensate for the shortfall,
News
Google AdSense is making two major changes that will affect how publishers earn money from their ad space: 1. Updating the AdSense revenue share structure: Publishers will now receive 80% of the revenue after the advertiser platform takes its fee, whether that be Google's buy-side or third-party platforms.
News
Publisher Provided Signals (PPS) are a powerful tool that publishers can use to leverage their first-party data in the programmatic advertising ecosystem. PPS allow publishers to tag specific content and audiences in bid requests, enriching the auction process and helping buyers to deliver more relevant ads to users. What are
News
In today's digital world, there are more ways than ever to get more traffic to your website. But with so many different options available, it can be difficult to know where to start. Here are six ways to get more traffic to your website: 1. Use AI-powered content
News
Google Ads is moving primarily to real-time bidding auctions on October 31, 2023. This means that Google Ads will no longer respond to multiple calls in mediation. What is real-time bidding? Real-time bidding is a programmatic advertising method in which advertisers compete in real-time for the opportunity to display their
News
Waterfall and bidding calls are two different methods of ad serving in the digital advertising industry. In the waterfall model, publishers offer their inventory to ad networks in a predetermined order, and the ad networks bid on impressions in sequence instead of real-time bidding (RTB), where they bid simultaneously. This
News
If you're a publisher looking to monetize your content, you've probably heard of Google AdMob and Google AdSense. Both platforms allow you to earn money by displaying ads on your website or app, but they have different features and benefits. In this blog post, we'
News
Amazon is quietly building a new team to develop its own supply-side platform (SSP) for its own properties. This move is a sign of Amazon's growing ambition in the advertising space, and it could pose a threat to Google's dominance in the market. An SSP is