News
As a publisher, one of your primary concerns is how to increase your ad CPM. The CPM, or cost per mille, is the amount of money you earn for every thousand ad impressions on your website. The higher your CPM, the more money you can earn from your ad inventory.
News
* Invalid traffic refers to any activity that generates ad impressions or clicks that are not the result of genuine user interest in the ads. * There are two types of invalid traffic: fraud and non-fraudulent invalid traffic. * Fraudulent invalid traffic includes activities like bots or click farms that generate artificial impressions,
News
Blank ads are a common issue for publishers that can affect their revenue and user experience. In this article, we will explain the reasons why blank ads appear and provide some solutions to prevent or fix this problem. What are blank ads? Blank ads are ads that are delivered but
News
Programmatic advertising is a growing trend in the advertising industry, as it offers a more efficient and cost-effective way of buying and selling advertising inventory. Programmatic advertising is an automated process of buying and selling advertising inventory through software platforms that use algorithms to make buying decisions in real-time. Ad
News
In today's digital era, online advertising has become an integral part of business operations. Advertising managers and publishers are constantly on the lookout for new technologies and tools that can help them maximize their revenue and streamline their workflow. This is where Ad Manager 360 comes in. Ad
News
Google Ad Exchange and AdSense are two popular advertising platforms that are widely used by website owners, publishers, and advertisers. While they are both owned by Google, they serve different purposes and have different features. In this article, we will explore the differences between Google Ad Exchange and AdSense, and
News
In the world of digital advertising, there are a lot of different terms and acronyms that can be confusing for beginners. Two of the most important terms to understand are CPM and RPM. While they might sound similar, they are actually very different metrics that are used to measure different
News
To traffic a CTV (Connected TV) campaign in Ad Manager, you can follow these general steps: 1. Create a new line item: From your Ad Manager account, create a new line item and select "Connected TV" as the inventory type. 2. Set targeting options: Choose the targeting options
News
Every year, millions of people tune in to watch the biggest event in American football – the Super Bowl. But while the game itself is undoubtedly the main attraction, there's another aspect of the Super Bowl that's just as eagerly anticipated: the commercials. That's right,
News
First party data refers to the information that a company collects about its customers and users through its own website, app, or other digital touchpoints. This data is usually collected through various methods, including sign-ups, purchases, and website interactions, and is considered to be the most valuable type of data
News
Blogging has become a popular means of communication, sharing thoughts, opinions and ideas on the internet. With the rise of digital content and the need for businesses and individuals to have a strong online presence, the number of blogging platforms has increased dramatically. Choosing the right platform to blog can
News
Ad placements and user interface design are critical components of any successful advertising campaign. They can make or break your ability to engage with your target audience and generate the results you're looking for. In this article, we will explore the best practices for ad placements and user