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Real-time bidding (RTB) is a process that allows advertisers to buy ad space on various websites and platforms through an auction in real-time. It enables advertisers to target their audience more precisely and achieve higher ROI (return on investment). OpenRTB is an open-source protocol that governs the way these auctions
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If you're a publisher looking to maximize your ad revenue, you've probably come across terms like ad RPM and page RPM. These are important metrics that can help you measure the effectiveness of your ad strategy and identify areas for improvement. In this article, we will
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As a publisher, one of your primary concerns is how to increase your ad CPM. The CPM, or cost per mille, is the amount of money you earn for every thousand ad impressions on your website. The higher your CPM, the more money you can earn from your ad inventory.
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* Invalid traffic refers to any activity that generates ad impressions or clicks that are not the result of genuine user interest in the ads. * There are two types of invalid traffic: fraud and non-fraudulent invalid traffic. * Fraudulent invalid traffic includes activities like bots or click farms that generate artificial impressions,
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Blank ads are a common issue for publishers that can affect their revenue and user experience. In this article, we will explain the reasons why blank ads appear and provide some solutions to prevent or fix this problem. What are blank ads? Blank ads are ads that are delivered but
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Programmatic advertising is a growing trend in the advertising industry, as it offers a more efficient and cost-effective way of buying and selling advertising inventory. Programmatic advertising is an automated process of buying and selling advertising inventory through software platforms that use algorithms to make buying decisions in real-time. Ad
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In today's digital era, online advertising has become an integral part of business operations. Advertising managers and publishers are constantly on the lookout for new technologies and tools that can help them maximize their revenue and streamline their workflow. This is where Ad Manager 360 comes in. Ad
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Google Ad Exchange and AdSense are two popular advertising platforms that are widely used by website owners, publishers, and advertisers. While they are both owned by Google, they serve different purposes and have different features. In this article, we will explore the differences between Google Ad Exchange and AdSense, and
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In the world of digital advertising, there are a lot of different terms and acronyms that can be confusing for beginners. Two of the most important terms to understand are CPM and RPM. While they might sound similar, they are actually very different metrics that are used to measure different
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To traffic a CTV (Connected TV) campaign in Ad Manager, you can follow these general steps: 1. Create a new line item: From your Ad Manager account, create a new line item and select "Connected TV" as the inventory type. 2. Set targeting options: Choose the targeting options
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Every year, millions of people tune in to watch the biggest event in American football – the Super Bowl. But while the game itself is undoubtedly the main attraction, there's another aspect of the Super Bowl that's just as eagerly anticipated: the commercials. That's right,
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First party data refers to the information that a company collects about its customers and users through its own website, app, or other digital touchpoints. This data is usually collected through various methods, including sign-ups, purchases, and website interactions, and is considered to be the most valuable type of data