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Small publishers have long faced challenges when monetizing their websites. Google AdSense has been a popular choice for many years, but it can be difficult to join, especially for new and smaller publishers. Microsoft's new pubCenter platform offers a more accessible and flexible alternative for small publishers, helping
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Despite being a traditionally strong revenue period, Q4 2023 has been a disappointment for publishers. Revenue performance has fallen short of expectations, forcing publishers to scramble to make ends meet. One anonymous media executive succinctly described the situation as "it sucks out there." To compensate for the shortfall,
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Google AdSense is making two major changes that will affect how publishers earn money from their ad space: 1. Updating the AdSense revenue share structure: Publishers will now receive 80% of the revenue after the advertiser platform takes its fee, whether that be Google's buy-side or third-party platforms.
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Publisher Provided Signals (PPS) are a powerful tool that publishers can use to leverage their first-party data in the programmatic advertising ecosystem. PPS allow publishers to tag specific content and audiences in bid requests, enriching the auction process and helping buyers to deliver more relevant ads to users. What are
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In today's digital world, there are more ways than ever to get more traffic to your website. But with so many different options available, it can be difficult to know where to start. Here are six ways to get more traffic to your website: 1. Use AI-powered content
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Google Ads is moving primarily to real-time bidding auctions on October 31, 2023. This means that Google Ads will no longer respond to multiple calls in mediation. What is real-time bidding? Real-time bidding is a programmatic advertising method in which advertisers compete in real-time for the opportunity to display their
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Waterfall and bidding calls are two different methods of ad serving in the digital advertising industry. In the waterfall model, publishers offer their inventory to ad networks in a predetermined order, and the ad networks bid on impressions in sequence instead of real-time bidding (RTB), where they bid simultaneously. This
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If you're a publisher looking to monetize your content, you've probably heard of Google AdMob and Google AdSense. Both platforms allow you to earn money by displaying ads on your website or app, but they have different features and benefits. In this blog post, we'
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Amazon is quietly building a new team to develop its own supply-side platform (SSP) for its own properties. This move is a sign of Amazon's growing ambition in the advertising space, and it could pose a threat to Google's dominance in the market. An SSP is
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In recent years, there has been a growing trend of websites using artificial intelligence (AI) to generate content. This has raised concerns among some publishers and advertisers about whether these AI content sites will be hit with Google AdSense policy violations. Google AdSense is a program that allows publishers to
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Ad viewability is a measure of how visible ads are to users on a publisher's website or app. For an ad to be considered "viewable," it must meet certain criteria, such as being displayed on at least 50% of the screen for at least one second
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Google offers two levels of certification for companies that help publishers manage their ad inventory: Google Certified Publishing Partner (GCPP) and Google Multiple Customer Management Partner (MCM). What is a GCPP? A GCPP is Google's highest level of publishing partner. To become a GCPP, a company must meet